Ad break

May 19, 2009

Am I the only person to find the current Muller yoghurt TV and radio ads quite disturbing? I’m fine about them all licking the lid of life, in fact I rather like the gusto, even though it might be a bit insanitary (we in swine flu afflicted Dulwich are very concerned with hygiene at the moment and actually, if you’re coughing or have the least bit of temperature, could you please wash your hands before touching this blog, please? Thanks). Yes, it’s all very well, but does that lady really have to keep singing, ‘I’ve got my cherry’? There could easily be children listening. And, ahem, should she really be that happy about it?

While I’m in advertising mode, a little not-quite-ad for Sainsbury’s. In the Sydenham branch the other day I got carried away into ‘trying something different today.’ Yes, it happens to the best of us – the slogans worm their way into your brain and, before you know it, you’ve put two lots of Southern fried chicken into your basket for a fiver. I served them up to the treasures today, only for Child One to spit out a great mouthful. ‘Arggg!’ she said for a few minutes. When she could speak again, she said, ‘Mummy, is this chicken supposed to hurt?’ Once I’d taken a mouthful myself, then found a tissue and got a glass of water, I said to her in a hoarse whisper, ‘nonsense, darling, it’s delicious.’ But seriously, Mr Sainsbury, is this a joke? I checked the ingredients and there was no mention of chili, but that chicken is seriously hot. And not altogether in a good way.

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  • gaelikaa May 20, 2009 at 1:26 am

    Nice post. Congrats on your novel. Don’t know German, but perhaps it will be translated into English in due course. After many years of living in India, I actually enjoy chilli now. It can grow on you, you know, tears in the eyes and all!

  • MelRox May 20, 2009 at 1:58 am

    I see, now I won’t try chilli on chicken, Thanks to you! crongrats on your new book. Your blog is REALLY great!

  • MelRox May 20, 2009 at 1:59 am

    oops ! sorry for that spelling error:)

  • English Mum May 20, 2009 at 2:06 am

    Actually, as someone who finds Kentucky Fried Chicken’s popcorn chicken thingies (only to be eaten in a crisis) too spicy, I sympathise. You should complain – you might get free stuff!

  • Exmoorjane May 20, 2009 at 2:34 am

    haven’t seen it and now not sure I want to…. clicked on the link but just cows and tractors popping up amidst hills in which, or so we are led to believe, the Muller factory is hiding under a patch of moss.
    What were you thinking? Those chicken fillets look disgusting (and that’s just the packaging)… we regularly feed James things that are revoltingly hot (mainly because A is incapable of cooking even toast without adding chilli). Poor child has a mouth of asbestos…..(much like our house)

  • splodge May 20, 2009 at 5:54 am

    Don’t worry, I made sure that when I spluttered (Mummy, is this chicken supposed to hurt?’) I did so into the crook of my arm.

  • DulwichDivorcee May 20, 2009 at 7:47 am

    Hello Gaelikaa, lovely of you to pop in. I have everything crossed for a UK translation of my novel! On the chicken, there was no chilli! Just about 400 tons of pepper ……cough splutter ….

    Hi MelRox, very nice to meet you and thanks for your kind words, yes, definitely don’t try that recipe at home unless you like crying ….

    Dearest English Mum, complaining is a great idea, but as you know I am far too wimpy. Could you come over and do it for me, please?

    Exmoorjane, yes, the chicken was vile, I don’t know what came over me. Usually, of course, I marinade it for hours in (ahem, English Mum, could you just fill this bit in with a nice chicken recipe, the cheque’s in the post, thanks!). As for Muller, you’ll see the ad on telly soon …and you’ll laugh …

    Splodge, dearest, I knew I could rely on you. I hope you were wearing a face mask, mind you, we can’t be too careful ….

  • Mary T May 20, 2009 at 9:01 am

    I’m with you, a lot of ads disturb me. Some time ago I wrote a post about the jml ped egg. It is a hideous contraption and not something I wish to see whilst I’m eating my breakfast.

  • rosiero May 20, 2009 at 11:41 am

    Look on the bright side…. the fiery chicken in your system will burn off any flu germs wafting around Dulwich.